HUAWEI BAND'a
Launch of new fitness bracelets Huawei BAND 4/4e

"Huawei Banda" project – brave campaign, held as a part of launch of new fitness bracelets. The most active, athletic and energetic have become members of Huawei BAND, which participated in the annual marathon and showed the best results.
Concept
Production
Implementation
1
Concept
"Become a part of our BAND"
Launch of new fitness bracelets Huawei BAND 4/4e during Almaty marathon
2
Production
Branded product development, MC of event, preparation of BAND to marathon – registration and give out of branded t-shirts
3
Implementation
Participants more than 5 000 people, massive flashmob in branded t-shirts, demonstration of all features of fitness bracelets Huawei BAND 4/4e